{"title":"Homegrown: Local Brands","description":"The regional clean beauty worth investing in. Our Homegrown edit spotlights the very best of MENA-born independent brands, supported locally and increasingly recognised worldwide. From Euphoria's wellness-focused supplements to Health Nag's mindful formulations and Skin Story's clean colour, these are the names rewriting what regional beauty looks like. Consciously made, beautifully presented and deeply considered.","products":[{"product_id":"bare-multi-stick","title":"Bare Multi Stick","description":"\u003cp data-mce-fragment=\"1\"\u003eThis sheer, lightweight formula gives your skin all the protection it needs, working to nourish, moisturize and prime with SPF 50. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFeaturing a soft buttery texture, Bare instantly melts upon contact with the skin. Made with Castor and Moringa oils, \u003cspan\u003erich in omega fatty acids and antioxidants, the multi-tasking formula soothes inflammation while restoring moisture.\u003c\/span\u003e Suitable for all skin types and tones and for use on the skin or the lips, this is a makeup bag essential for plump, dewy skin.  \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan, cruelty-free and free of synthetic fragrance, Made without parabens, silicones, sulfates, talc or mineral oil. Made in Korea.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e13g\u003c\/p\u003e","brand":"Skin Story","offers":[{"title":"Default Title","offer_id":51326463770931,"sku":"ST01","price":179.0,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8734\/8787\/files\/skin-story-bare-multi-stick-lip-cheek-stains-489803_94424b97-3c16-4d7e-be20-82b8976502f3.jpg?v=1744007486"},{"product_id":"bold-multi-stick","title":"Bold Multi Stick","description":"\u003cp\u003eInfused with long-lasting natural pigments for all-day wear, this versatile multi stick warms and flatters a range of skin tones. Bold is a beautiful natural brown shade that’s easy to build and blend. \u003c\/p\u003e\n\u003cp\u003eThe Skin Story multi stick seamlessly blends into lips and cheeks thanks to a soft, buttery texture that instantly melts upon contact. Achieve a\u003cmeta charset=\"utf-8\"\u003en effortless lip, blush or contour look with this silky cream-to-powder formula which leaves you with an instantly soft, buildable glow. Made with nourishing Avocado, Camellia Japonica Seed and Marula oils, this hardworking product is packed with \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eantioxidants, essential fatty acids and \u003c\/span\u003eanti-inflammatory skincare benefits that \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003epenetrate into the deepest layers of the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eVegan, cruelty-free and free of synthetic fragrance, Made without parabens, silicones, sulfates, talc or mineral oil. \u003c\/p\u003e\n\u003cp\u003e14g\u003c\/p\u003e","brand":"Skin Story","offers":[{"title":"Default Title","offer_id":51326464393523,"sku":"ST02","price":179.0,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8734\/8787\/files\/skin-story-bold-multi-stick-lip-cheek-stains-581768_df5240ba-4475-4cee-a9a7-1157982ce0cd.jpg?v=1744007490"},{"product_id":"legacy-multi-stick","title":"Legacy Multi Stick","description":"\u003cp\u003eInfused with long-lasting natural pigments for all-day wear, this versatile multi stick warms and flatters a range of skin tones. Legacy is a fresh, rosy hue \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ethat’s easy to build and blend for a naturally \u003c\/span\u003efeminine blush finish.\u003c\/p\u003e\n\u003cp\u003eThe Skin Story multi stick seamlessly blends into lips and cheeks thanks to a soft, buttery texture that instantly melts upon contact. Achieve a\u003cmeta charset=\"utf-8\"\u003en effortless lip, blush or contour look with this silky cream-to-powder formula which leaves you with an instantly soft, buildable glow. Made with nourishing Avocado, Camellia Japonica Seed and Marula oils, this hardworking product is packed with \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eantioxidants, essential fatty acids and \u003c\/span\u003eanti-inflammatory skincare benefits that \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003epenetrate into the deepest layers of the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eVegan, cruelty-free and free of synthetic fragrance, Made without parabens, silicones, sulfates, talc or mineral oil. \u003c\/p\u003e\n\u003cp\u003e14g\u003c\/p\u003e","brand":"Skin Story","offers":[{"title":"Default Title","offer_id":51326464524595,"sku":"ST03","price":179.0,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8734\/8787\/files\/skin-story-legacy-multi-stick-lip-cheek-stains-926851_4e21e40b-acb2-46b0-bbef-34370a51f9fd.jpg?v=1744007494"},{"product_id":"drama-mascara","title":"Drama Mascara","description":"\u003cp\u003eEveryone loves lush, full lashes that are intense and beautifully thick. The Skin Story vegan mascara DRAMA in deep jet-black offers an instant boost in length and lift for your natural lashes. Infused with peptide serum, it promotes healthier and fuller-looking lashes. The combination of its brush and formula creates buildable volume, letting you achieve anything from a natural, subtle look to a bold, over-the-top statement.\u003c\/p\u003e\n\u003cp\u003eVegan and cruelty-free. Made without fragrance, parabens, silicones, sulphates, talc, microplastics or mineral oil.\u003c\/p\u003e\n\u003cp\u003e8g\u003c\/p\u003e","brand":"Skin Story","offers":[{"title":"Default Title","offer_id":51326489952563,"sku":"ST04","price":157.0,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8734\/8787\/files\/skin-story-drama-mascara-mascara-579762_a765c60b-cd27-4ce1-8df9-57a8f22d6ec1.jpg?v=1744008092"},{"product_id":"growth-eyebrow-and-eyelash-serum","title":"Growth Eyebrow and Eyelash serum","description":"\u003cp\u003eNourish your natural lashes and brows with Skin Story GROWTH lash and brow clean beauty serum. This serum is packed with essential nutrients like amino acids, conditioners, and antioxidants to care for and protect your lashes and brows. Infused with peptides, biotin, and peach leaf extracts, it works to condition and strengthen lashes and brows, preventing brittleness and promoting healthy growth.\u003c\/p\u003e\n\u003cp\u003eVegan and cruelty-free. Made without fragrance, parabens, silicones, sulphates, talc, microplastics or mineral oil.\u003c\/p\u003e\n\u003cp\u003e8g\u003c\/p\u003e","brand":"Skin Story","offers":[{"title":"Default Title","offer_id":51326490083635,"sku":"ST05","price":202.0,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8734\/8787\/files\/skin-story-growth-eyebrow-and-eyelash-serum-eyebrow-enhancers-993618_fb3d0b8b-02c6-4dfb-944b-e1af72cb5ba2.jpg?v=1744008096"},{"product_id":"define-liquid-eyeliner","title":"Define Liquid Eyeliner","description":"\u003cp\u003eThe Skin Story Define vegan liquid eyeliner is formulated with nourishing natural ingredients, and glides onto the lash line with ease. The opaque black formula is \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003esmudge-proof, \u003c\/span\u003ehighly pigmented, and has a matte finish. It features an \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eultra-fine tip designed with precise application in mind. \u003c\/span\u003eEnriched with panthenol, it nourishes and hydrates the delicate eye area. Peptides condition, \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eboost keratin, and \u003c\/span\u003epromote natural eyelash growth.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eVegan and cruelty-free. Made without fragrance, parabens, silicones, talc, microplastics, mineral oil or carbon black.\u003c\/p\u003e\n\u003cp\u003e0.5g\u003c\/p\u003e","brand":"Skin Story","offers":[{"title":"Default Title","offer_id":51326493131059,"sku":"ST06","price":135.0,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8734\/8787\/files\/skin-story-define-liquid-eyeliner-eyeliner-249897_5a575089-da4b-4edf-9e72-a6a010604533.jpg?v=1744008181"},{"product_id":"teracotta-lipstick","title":"Teracotta Lipstick","description":"\u003cp\u003eThis luxurious, highly pigmented creamy lipstick goes beyond just color. Experience intense, long-lasting lip color with a vegan formula made of 94% natural ingredients. Infused with Bakuchiol to boost collagen production, Skin Story lipsticks are a must-have for clean beauty enthusiasts looking to harness the anti-aging benefits of powerful antioxidants. Nourishing ingredients like Castor oil, Jojoba oil, Olive oil, and Vitamin E combine to make this a velvety, smooth beauty treat for your lips.\u003c\/p\u003e\n\u003cp\u003eSkin Story products have gentle, soothing, nourishing formulas, suitable for delicate and sensitive skin. Vegan, cruelty-free, eco-friendly, non-toxic, free from parabens, talc, mineral, and silicone oils, and RSPO compliant. \u003c\/p\u003e\n\u003cp\u003e4g\u003c\/p\u003e\n\u003c!----\u003e","brand":"Skin Story","offers":[{"title":"Default Title","offer_id":51326550016307,"sku":"ST13","price":123.0,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8734\/8787\/files\/skin-story-teracotta-lipstick-lipstick-555479_d65d051b-9eb9-4b3a-8067-518dae2ca03f.jpg?v=1744009526"},{"product_id":"skin-story-scarlet-lipstick","title":"Scarlet Lipstick","description":"\u003cp\u003eThis luxurious, highly pigmented creamy lipstick goes beyond just color. Experience intense, long-lasting lip color with a vegan formula made of 94% natural ingredients. Infused with Bakuchiol to boost collagen production, Skin Story lipsticks are a must-have for clean beauty enthusiasts looking to harness the anti-aging benefits of powerful antioxidants. Nourishing ingredients like Castor oil, Jojoba oil, Olive oil, and Vitamin E combine to make this a velvety, smooth beauty treat for your lips.\u003c\/p\u003e\n\u003cp\u003eSkin Story products have gentle, soothing, nourishing formulas, suitable for delicate and sensitive skin. Vegan, cruelty-free, eco-friendly, non-toxic, free from parabens, talc, mineral, and silicone oils, and RSPO compliant. \u003c\/p\u003e\n\u003cp\u003e4g\u003c\/p\u003e\n\u003c!----\u003e","brand":"Skin Story","offers":[{"title":"Default Title","offer_id":51326550147379,"sku":"ST12","price":123.0,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8734\/8787\/files\/skin-story-scarlet-lipstick-lipstick-949969_598e1edb-558f-474a-81a6-b5834f9cbb30.jpg?v=1744009530"},{"product_id":"skin-story-merlot-lipstick","title":"Merlot Lipstick","description":"\u003cp\u003eThis luxurious, highly pigmented creamy lipstick goes beyond just color. Experience intense, long-lasting lip color with a vegan formula made of 94% natural ingredients. Infused with Bakuchiol to boost collagen production, Skin Story lipsticks are a must-have for clean beauty enthusiasts looking to harness the anti-aging benefits of powerful antioxidants. Nourishing ingredients like Castor oil, Jojoba oil, Olive oil, and Vitamin E combine to make this a velvety, smooth beauty treat for your lips.\u003c\/p\u003e\n\u003cp\u003eSkin Story products have gentle, soothing, nourishing formulas, suitable for delicate and sensitive skin. Vegan, cruelty-free, eco-friendly, non-toxic, free from parabens, talc, mineral, and silicone oils, and RSPO compliant. \u003c\/p\u003e\n\u003cp\u003e4g\u003c\/p\u003e\n\u003c!----\u003e","brand":"Skin Story","offers":[{"title":"Default Title","offer_id":51326550278451,"sku":"ST14","price":123.0,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8734\/8787\/files\/skin-story-merlot-lipstick-lipstick-667135_1cfc2bfd-ea14-4b8b-8b37-531acb097900.jpg?v=1744009533"},{"product_id":"mushroom-coffee","title":"Mushroom Coffee","description":"\u003cp\u003eOffering a balanced alternative to traditional coffee, this adaptogenic blend delivers smooth, sustained energy while supporting focus and mental clarity.\u003c\/p\u003e\n\u003cp\u003eMade with premium Arabica coffee beans and functional ingredients including Chaga, Reishi and Cordyceps mushrooms, Siberian ginseng and prebiotic fibre, the formula works to support cognitive performance, immunity and long-lasting energy throughout the day. With only 35mg of caffeine per serving, it provides a gentler lift than regular coffee while helping to avoid the jitters and sudden crashes often associated with higher caffeine intake. A touch of sea salt helps enhance flavour while supporting natural electrolyte balance.\u003c\/p\u003e\n\u003cp\u003eDesigned to be enjoyed as part of a daily ritual, it can be prepared as a latte, iced coffee, Americano or blended into smoothies, making it an easy addition to everyday routines.\u003c\/p\u003e\n\u003cp\u003eSugar free. Free from sweeteners, dairy, soy and gluten.\u003c\/p\u003e\n\u003cp\u003e15 x 5g\u003c\/p\u003e","brand":"Rite","offers":[{"title":"Default Title","offer_id":53171996295475,"sku":"RT16","price":121.77,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8734\/8787\/files\/7_a5e553e1-f11b-42d8-920e-7debc8f7e24c.png?v=1775476739"},{"product_id":"plant-protein-vanilla","title":"Plant Protein - Vanilla","description":"\u003cp\u003eSupporting muscle recovery, satiety and daily nutrition, this plant-based protein blend delivers a clean and balanced source of protein that is gentle on the digestive system.\u003c\/p\u003e\n\u003cp\u003eFormulated with a vegan blend of non-GMO pea and rice protein, it provides 23g of protein per serving alongside all nine essential amino acids. With naturally occurring BCAAs and added L-Glutamine, the formula helps support muscle recovery, metabolism and overall gut health while contributing to long-lasting fullness. Smooth and easy to digest, it blends effortlessly into water, milk or smoothies, making it a convenient addition to daily routines.\u003c\/p\u003e\n\u003cp\u003eVegan. Sugar free. Free from dairy, soy and gluten.\u003c\/p\u003e\n\u003cp\u003e450g\u003c\/p\u003e","brand":"Rite","offers":[{"title":"Default Title","offer_id":53172037321011,"sku":"RT17","price":188.85,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8734\/8787\/files\/22_bd36ff76-808b-4b88-812d-aec93d5c5e65.png?v=1775476850"},{"product_id":"plant-protein-chocolate","title":"Plant Protein - Chocolate","description":"\u003cp\u003eSupporting muscle recovery, satiety and daily nutrition, this plant-based protein blend delivers a clean and balanced source of protein that is gentle on the digestive system.\u003c\/p\u003e\n\u003cp\u003eFormulated with a vegan blend of non-GMO pea and rice protein, it provides 23g of protein per serving alongside all nine essential amino acids. With naturally occurring BCAAs and added L-Glutamine, the formula helps support muscle recovery, metabolism and overall gut health while contributing to long-lasting fullness. 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The texture starts as a delicate polish and quickly softens into a cushiony balm, delivering smooth, supple lips without abrasion. It can be rinsed off or left on for added nourishment.\u003c\/p\u003e\n\u003cp\u003eThe twist-up pen format makes it easy to use on the go, with no mess. Lips feel instantly smoother, softer and ready for lip colour application.\u003cbr\u003e\u003c\/p\u003e","brand":"Sade","offers":[{"title":"Default Title","offer_id":53187813114163,"sku":"SD04","price":72.61,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8734\/8787\/files\/20_bfcdbd99-9555-40ec-bc75-35a92a9bf152.png?v=1775559826"},{"product_id":"silk-lip-melt","title":"Silk Lip Melt","description":"\u003cp\u003eA weightless, glossy lip colour that melts into the lips, delivering a cushiony veil of shine and hydration without stickiness. 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