Born in Dubai and made in Seoul, Hae is a modern suncare brand built on the idea of SPF as skincare. Blending advanced Korean formulation with a luxury-led approach, the collection is designed to deliver refined sun protection that supports the skin as much as it protects it.

At the core of each formula is a focus on high-performance ingredients, including White Truffle, known for its antioxidant, hydrating and skin-supporting properties. Lightweight textures and skincare-first formulations ensure protection feels comfortable, wearable and seamlessly integrated into daily routines.

Created for a new generation of beauty consumers, Hae redefines SPF as an essential step in both skincare and self-care. The result is elevated, glow-enhancing protection designed for everyday wear, wherever the day takes you.