The Sale of the Season

Up to 70% Off

Your favourites are on sale - for a limited time.

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NEW

Hair by Sam McKnight

Iconic haircare from the legendary stylist behind the runway’s most coveted looks.

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NEW AND EXCLUSIVE

PSA Skincare

Purposeful Skincare for All. Vibrant, feel-good products that deliver visible results.

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NEW AND EXCLUSIVE

ANCIENT+BRAVE

Ancient rituals, brave formulas. Targeted nutrition that promotes transformative results.

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NEW

Murad

Science-backed professional skin care for healthy, nourished skin

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New at Powder

Health Nag

Water ++ Juicy Water...

151 SAR

151 SAR ~~151 SAR~~

Health Nag Water ++ Juicy Watermelon Electrolytes refresh and rehydrate with an all-natural, sugar-free formula....

Bali Body

Pineapple Tanning Oi...

118 SAR

118 SAR ~~118 SAR~~

Achieve a deep natural tan with Bali Body's iconic natural tanning oil. The Pineapple Tanning...

SHHHOWERCAP

The Wish Shower Cap...

182 SAR

182 SAR ~~182 SAR~~

Tested and loved by thousands of women and beauty editors worldwide, SHHHOWERCAP is a much-needed...

SALE

Bali Body

Bronzing Instant Tan...

83 SAR

83 SAR ~~122 SAR~~

The Bali Body Bronzing Instant Tan Mousse lends the skin a natural, flawless tan. A...

Cosmic Doctor

Cholesteam...

168 SAR

168 SAR ~~168 SAR~~

The Cosmic Doctor Cholesteam capsules aid healthy cholesterol levels with a highly effective, clean formula. ...

Rite

Gut Health Prebiotic...

155 SAR

155 SAR ~~155 SAR~~

Keeping the digestive system on track, the Rite GUT HEALTH Prebiotic drink mix increases fibre...

SHHHOWERCAP

The Nip Shower Cap...

182 SAR

182 SAR ~~182 SAR~~

Tested and loved by thousands of women and beauty editors worldwide, SHHHOWERCAP is a much-needed...

Rite

Gut Health Prebiotic...

233 SAR

233 SAR ~~233 SAR~~

Keeping the digestive system on track, the Rite GUT HEALTH Prebiotic drink mix increases fibre...

Cosmic Doctor

Bio Iron...

106 SAR

106 SAR ~~106 SAR~~

The Cosmic Doctor Bio Iron capsules help maintain optimal iron levels, enhancing vitality, physical wellbeing,...

SHHHOWERCAP

The Deco Shower Cap...

182 SAR

182 SAR ~~182 SAR~~

Tested and loved by thousands of women and beauty editors worldwide, SHHHOWERCAP is a much-needed...

Best Sellers

Wellness Hair Makeup

Cymbiotika

Liposomal Glutathion...

464 SAR

464 SAR ~~463 SAR~~

The master antioxidant. This supplement contains powerful antioxidant properties that combat premature aging and is...

This Works

Deep Sleep Pillow Sp...

212 SAR

212 SAR ~~212 SAR~~

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Get a great night's sleep with this best-selling deep sleep pillow spray, proven to help...

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SAVE 10%

Sets and Collections

Skin Glow Duo...

436 SAR

436 SAR ~~480 SAR~~

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Supporting plump, radiant skin from within, the Skin Glow Duo combines collagen, hyaluronic acid and...

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Shake Your Plants

Kombucha+ Pomegranat...

94 SAR

94 SAR ~~94 SAR~~

SYP (Shake Your Plants) turns the water you drink everyday into your natural superpowers, believing that...

Ancient + Brave True Hydration 180g Glass Jar - 30 Servings

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Ancient + Brave

True Hydration...

131 SAR

131 SAR ~~164 SAR~~

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Formulated with a combination of key minerals for rapid rehydration, this Ancient + Brave powder...

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Health Nag

Ceremonial Grade Mat...

222 SAR

222 SAR ~~222 SAR~~

This Ceremonial-Grade Matcha is known for its unparalleled purity and freshness. Packed with antioxidants, it...

Ancient + Brave True MCT 500ml Glass Jar - 50 Servings

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Ancient + Brave

True MCT...

98 SAR

98 SAR ~~123 SAR~~

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Ancient + Brave True MCT Oil supports metabolism, aids cognitive function and enhances energy with...

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Nutrili

Happy Tummy Gummies...

155 SAR

155 SAR ~~155 SAR~~

Nutrili Happy Tummy delivers a powerful combination of four clinically studied probiotic strains and prebiotic...

Cymbiotika

Probiotic...

459 SAR

459 SAR ~~459 SAR~~

Support gut health.Crafted with natural ingredients, Cymbiotika’s Probiotic restores and maintains healthy gut function. This...

Ancient + Brave Wild Collagen 200g Glass Jar - 40 Servings

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Ancient + Brave

Wild Collagen...

145 SAR

145 SAR ~~145 SAR~~

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Named after the free-swimming fish its marine collagen is sourced from, Wild Collagen powder sustainably...

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SALE

Davines

LOVE CURL Shampoo fo...

100 SAR

100 SAR ~~117 SAR~~

LOVE CURL Shampoo, part of Davines Essential Range, is a cleansing and hydrating shampoo suitable...

K18 K18 Leave-in Molecular Repair Hair Mask

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K18

K18 Leave-in Molecul...

244 SAR

244 SAR ~~305 SAR~~

From thermal styling to heat damage and bleaching actives, there are endless aggressors that can...

Hair by Sam McKnight Lazy Girl Biodegradable Hair Cleanse Cloths

SALE

Hair by Sam McKnight

Lazy Girl Biodegrada...

63 SAR

63 SAR ~~79 SAR~~

Reminiscent of blotting papers, the Lazy Girl Biodegradable Hair Cleanse Cloths cleanse and revive roots,...

Slip

Flora Scrunchie Set...

229 SAR

229 SAR ~~229 SAR~~

Get creative with your hairstyles without damaging your strands. Traditional hair ties can tug on...

Rahua

Hydration Hair Mask...

313 SAR

313 SAR ~~313 SAR~~

Labelled the ‘ultimate hydration hero’ by Rahua, the Hydration Hair Mask is best suited to...

SALE

Davines

OI Anti-Frizz Oil...

179 SAR

179 SAR ~~211 SAR~~

OI Oil by Davines is part of an exclusive range dedicated to the magical properties...

Living Proof Full Dry Volume & Texture Spray

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Living Proof

Full Dry Volume & Te...

147 SAR

147 SAR ~~184 SAR~~

This versatile spray turns up the volume and texture for that imperfectly perfect lived-in look...

Hair by Sam McKnight Modern Hairspray Multi-Tasking Styling Mist

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Hair by Sam McKnight

Modern Hairspray Mul...

137 SAR

137 SAR ~~171 SAR~~

Named after its versatility, the Modern Hairspray Multi-Tasking Styling Mist protects and sets to make...

Hair by Sam McKnight Save the Do Heat Protection Spray

SALE

Hair by Sam McKnight

Save the Do Heat Pro...

147 SAR

147 SAR ~~184 SAR~~

The Save the Do Heat Protection Spray is an ultra-light styling spray that cares for...

Rahua

Scalp Exfoliating Sh...

254 SAR

254 SAR ~~254 SAR~~

Helping you wave goodbye to dandruff, the Rahua Scalp Exfoliating Shampoo gently purifies the scalp,...

Manasi 7

Custom Eye and Brow ...

279 SAR

279 SAR ~~279 SAR~~

The Custom Eye & Brow Quad is an organic pressed powder quad, offering long-lasting, buildable...

Augustinus Bader

The Tinted Lip Balm ...

199 SAR

199 SAR ~~199 SAR~~

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A plumping, tinted balm for smoother and more supple lips. Available in three universal shades,...

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Manasi 7

Eye Glow Colour...

162 SAR

162 SAR ~~162 SAR~~

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A natural and certified organic cream eyeshadow that takes you effortlessly from subtle daylight to...

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SALE

Manasi 7

Precision Mascara Ob...

127 SAR

127 SAR ~~159 SAR~~

Enhancing lashes to perfection, the Precision Mascara has a rich black shade and emollient formula...

19/99 Beauty Cream Highlight Stick Miele

SALE

19/99 Beauty

Cream Highlight Stic...

106 SAR

106 SAR ~~151 SAR~~

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Made with ultra-fine pearl, this creamy highlighting stick creates a dewy, luminous finish that captures...

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78 SAR

78 SAR ~~112 SAR~~

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471 SAR

471 SAR ~~544 SAR~~

This Insanely Good Skincare Routine nurtures dry, delicate skin back to its healthy radiance, hydration...

Welcome to the home of insanely good beauty.

Our products are hand-picked from around the world by beauty devotees who want to educate and empower you to shop based on your personal values, without compromising a thing.

LEARN MORE

As Seen On Socials

SALE

Anua

Peach 70 Niacinamide...

101 SAR

101 SAR ~~134 SAR~~

This gentle serum features Niacinamide paired with Peach extract to reduce hyperpigmentation and provide lasting...

Hair by Sam McKnight Cool Girl Texturising Mist 250 ml

SALE

Hair by Sam McKnight

Cool Girl Texturisin...

147 SAR

147 SAR ~~184 SAR~~

A barely-there dry mist, the Cool Girl Texturising Mist has effortless, voluminous styles down to...

Cymbiotika

Liposomal Glutathion...

464 SAR

464 SAR ~~463 SAR~~

The master antioxidant. This supplement contains powerful antioxidant properties that combat premature aging and is...

SALE

K18

K18 Leave-in Molecul...

244 SAR

244 SAR ~~305 SAR~~

From thermal styling to heat damage and bleaching actives, there are endless aggressors that can...

Oribe Serene Scalp Thickening Treatment Spray

SALE

Oribe

Serene Scalp Thicken...

330 SAR

330 SAR ~~412 SAR~~

Addressing fine, thin hair prone to breakage with a plumping effect and deep hydration, the...

Sets and Collections

SAVE 10%

Gut Health Starter S...

637 SAR

637 SAR ~~705 SAR~~

Packed with probiotics, enzymes and antioxidants, the Gut Health Starter Set improves digestion and metabolism...

SAVE 10%

The Pink Spa Shower ...

512 SAR ~~712 SAR~~

The iconic label’s iconic formula in a restorative, 3-step routine. The K18 Essential Repair Set...

Reviews

Instant Glow

"What pleasantly surprised in this product was that I could mix a tiny drop with my moisturizer and it add just the right amount of glow on my pale skin without it looking too much."

Perfection

"I have never been a big dry shampoo lady, but this product is amazing and the best that I have used."

Spa Experience

“Showers feel like a spa experience with this luxuriously scented body wash. Highly recommend!“

100% Recommend It

"I don't usually use many makeup removal products because they usually eave my skin feeling dry. However after using this make up removal Jelly, I can 100% recommend it!"

Lovely Feel

"Having used this gorgeous Current State moisture cream for one week now, I can safely say that this product will become a staple in my skin care routine. My skin has felt soft and hydrated overnight."

Love It

"This oil is light, it doesn't clog my pores and It's perfect with just a few drops and pat on the face and neck! I use it to mix with my moisturizer."