NEW
Hair by Sam McKnight
Iconic haircare from the legendary stylist behind the runway’s most coveted looks.
NEW AND EXCLUSIVE
PSA Skincare
Purposeful Skincare for All. Vibrant, feel-good products that deliver visible results.
NEW AND EXCLUSIVE
ANCIENT+BRAVE
Ancient rituals, brave formulas. Targeted nutrition that promotes transformative results.
New at Powder
Hair by Sam McKnight
Cool Girl Volume Kit...
No reviews
Regular price
235 SAR
Sale price
235 SAR
Regular price
235 SAR
Unit price
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The Cool Girl Volume Kit is a trio of the best-selling lifting shampoo, conditioner and...
Hair by Sam McKnight
Lazy Girl Biodegrada...
No reviews
Regular price
71 SAR
Sale price
71 SAR
Regular price
71 SAR
Unit price
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Reminiscent of blotting papers, the Lazy Girl Biodegradable Hair Cleanse Cloths cleanse and revive roots,...
Hair by Sam McKnight
Cool Curls Refresh &...
No reviews
Regular price
165 SAR
Sale price
165 SAR
Regular price
165 SAR
Unit price
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The Cool Curls Refresh & Revive Mist adds instant bounce and definition to the hair....
Hair by Sam McKnight
Light Cleanse Hair &...
No reviews
Regular price
94 SAR
Sale price
94 SAR
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Unit price
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If all else feels stripping, let the Light Cleanse Shampoo save your scalp and strands...
Hair by Sam McKnight
Deeper Love Intense ...
No reviews
Regular price
130 SAR
Sale price
130 SAR
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The Deeper Love Intense Treatment Mask offers a 5-minute transformation for visibly stronger and lustrous...
Gem
Teeth Whitening Stri...
No reviews
Regular price
168 SAR
Sale price
168 SAR
Regular price
168 SAR
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Whitening up to 7 shades in 14 days the Gem Whitening Strips are dissolvable, invisible...
PSA Skincare
THE MOST Hyaluronic ...
No reviews
Regular price
194 SAR
Sale price
194 SAR
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194 SAR
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THE MOST Hydration Serum provides both instant and long-lasting moisture to heal and replenish dehydrated...
Patchology
All The Feels Sheet ...
No reviews
Regular price
101 SAR
Sale price
101 SAR
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101 SAR
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The Patchology All The Feels is a 3-pack facial sheet mask kit with a sharp...
Gem
Triple Whitening Too...
No reviews
Regular price
56 SAR
Sale price
56 SAR
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56 SAR
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Triple Whitening Toothpaste provides a thorough, brightening and refreshing clean for a whiter smile and...
PSA Skincare
HEROINE Mandelic & L...
No reviews
Regular price
162 SAR
Sale price
162 SAR
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162 SAR
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Let the HEROINE Toner do all the heavy lifting with its exfoliating, brightening and clarifying...
Health Nag
3 Day Detox Mixed Fl...
No reviews
Regular price
771 SAR
Sale price
771 SAR
Regular price
771 SAR
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Health Nag's 3-Day Detox Kit is the top-selling detox worldwide. It's a scientifically supported liquid...
Shake Your Plants
Kombucha+ Pomegranat...
No reviews
Regular price
94 SAR
Sale price
94 SAR
Regular price
94 SAR
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SYP (Shake Your Plants) turns the water you drink everyday into your natural superpowers, believing that...
This Works
Deep Sleep Pillow Sp...
No reviews
Regular price
213 SAR
Sale price
213 SAR
Regular price
213 SAR
Unit price
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Get a great night's sleep with this best-selling deep sleep pillow spray, proven to help...
Health Nag
Ceremonial Grade Mat...
No reviews
Regular price
223 SAR
Sale price
223 SAR
Regular price
223 SAR
Unit price
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This Ceremonial-Grade Matcha is known for its unparalleled purity and freshness. Packed with antioxidants, it...
Cymbiotika
Liposomal Glutathion...
1 review
Regular price
455 SAR
Sale price
455 SAR
Regular price
455 SAR
Unit price
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The master antioxidant. This supplement contains powerful antioxidant properties that combat premature aging and is...
Tsuno
Regular Pads (Box of...
No reviews
Regular price
28 SAR
Sale price
28 SAR
Regular price
28 SAR
Unit price
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Super soft and breathable, Tsuno’s Regular Pads are designed for discreet daytime use. These winged,...
Humantra
Lychee Electrolyte D...
No reviews
Regular price
129 SAR
Sale price
129 SAR
Regular price
129 SAR
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Humantra’s Lychee is a sugar-free, natural electrolyte and antioxidant drink that hydrates 4 times more...
Cymbiotika
Probiotic...
No reviews
Regular price
461 SAR
Sale price
461 SAR
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461 SAR
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Support gut health.Crafted with natural ingredients, Cymbiotika’s Probiotic restores and maintains healthy gut function. This...
Health Nag
Bioactive Collagen G...
2 reviews
Regular price
330 SAR
Sale price
330 SAR
Regular price
330 SAR
Unit price
/
Health Nag's Bioactive Collagen Gel with natural elastin is a groundbreaking innovation that's taken the...
Cosmic Doctor
Coco Collagen...
No reviews
Regular price
257 SAR
Sale price
257 SAR
Regular price
257 SAR
Unit price
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Unlike traditional supplements, the Cosmic Doctor Coco Collagen reflects the body’s varied needs with a...
Davines
LOVE CURL Shampoo fo...
No reviews
Regular price
107 SAR
Sale price
107 SAR
Regular price
107 SAR
Unit price
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LOVE CURL Shampoo, part of Davines Essential Range, is a cleansing and hydrating shampoo suitable...
Slip
Flora Scrunchie Set...
No reviews
Regular price
230 SAR
Sale price
230 SAR
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230 SAR
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Get creative with your hairstyles without damaging your strands. Traditional hair ties can tug on...
Living Proof
Full Dry Volume & Te...
1 review
Regular price
185 SAR
Sale price
185 SAR
Regular price
185 SAR
Unit price
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This versatile spray turns up the volume and texture for that imperfectly perfect lived-in look...
Oribe
Serene Scalp Oil Con...
No reviews
Regular price
250 SAR
Sale price
250 SAR
Regular price
250 SAR
Unit price
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Helping the hair maintain its shine and volume in-between washes, the Serene Scalp Oil Control...
Davines
OI Anti-Frizz Oil...
No reviews
Regular price
200 SAR
Sale price
200 SAR
Regular price
200 SAR
Unit price
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OI Oil by Davines is part of an exclusive range dedicated to the magical properties...
Rahua
Hydration Hair Mask...
No reviews
Regular price
313 SAR
Sale price
313 SAR
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313 SAR
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Labelled the ‘ultimate hydration hero’ by Rahua, the Hydration Hair Mask is best suited to...
Rahua
Scalp Exfoliating Sh...
No reviews
Regular price
254 SAR
Sale price
254 SAR
Regular price
254 SAR
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Helping you wave goodbye to dandruff, the Rahua Scalp Exfoliating Shampoo gently purifies the scalp,...
K18
K18 Leave-in Molecul...
No reviews
Regular price
305 SAR
Sale price
305 SAR
Regular price
305 SAR
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From thermal styling to heat damage and bleaching actives, there are endless aggressors that can...
K18
K18 Peptide Prep™ De...
No reviews
Regular price
195 SAR
Sale price
195 SAR
Regular price
195 SAR
Unit price
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Purifying the hair and scalp to lend a clear canvas for conditioners and treatments, the...
The Nue Co.
SUPA_ THICK Thickeni...
No reviews
Regular price
235 SAR
Sale price
235 SAR
Regular price
235 SAR
Unit price
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For hair that’s thinning or regularly sheds, SUPA_THICK is here to the rescue. This topical...
Manasi 7
Custom Eye and Brow ...
No reviews
Regular price
280 SAR
Sale price
280 SAR
Regular price
280 SAR
Unit price
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The Custom Eye & Brow Quad is an organic pressed powder quad, offering long-lasting, buildable...
Manasi 7
Ayame
Jardin
Ochaya
Sublime
Eye Glow Colour...
No reviews
Regular price
162 SAR
Sale price
162 SAR
Regular price
162 SAR
Unit price
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+1
See 1 more option(s)
A natural and certified organic cream eyeshadow that takes you effortlessly from subtle daylight to...
Manasi 7
Precision Mascara Ob...
No reviews
Regular price
160 SAR
Sale price
160 SAR
Regular price
160 SAR
Unit price
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Enhancing lashes to perfection, the Precision Mascara has a rich black shade and emollient formula...
Manasi 7
Silk Finish Powder T...
No reviews
Regular price
207 SAR
Sale price
207 SAR
Regular price
207 SAR
Unit price
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Sheer with a semi-matte finish, the loose Silk Finish Powder feels like a softening, invisible...
RÓEN Beauty
Peach Flush
Natural Rose
Pink Dusk
Sunlit Coral
Cheeky Blush...
4 reviews
Regular price
157 SAR
Sale price
157 SAR
Regular price
157 SAR
Unit price
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This lightweight buildable cream blush melts into the skin for a youthful, dewy wash of...
Ere Perez
Coco Grace
Coco Charm
Coco Wild
Coco Heart
Coco Crayon...
No reviews
Regular price
148 SAR
Sale price
148 SAR
Regular price
148 SAR
Unit price
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+5
See 5 more option(s)
The butter-soft Coco Crayon is a plastic-free lipstick and blush alternative, coating the lips and...
Ere Perez
Glaze
Chili
Pop
Crush
Mango Lip Honey...
No reviews
Regular price
147 SAR
Sale price
147 SAR
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147 SAR
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A juicy lip treatment that’s just as nourishing as it is glossy. Ere Perez’s Mango...
19/99 Beauty
Voros
Neutra
Barna
Wasser
Precision Colour Pen...
2 reviews
Regular price
112 SAR
Sale price
112 SAR
Regular price
112 SAR
Unit price
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+8
See 8 more option(s)
Draw precise lines, blend, smoke, fill in, or buff out. These creamy multi-use pencils can...
RÓEN Beauty
11 11 Eye Shadow Pal...
2 reviews
Regular price
207 SAR
Sale price
207 SAR
Regular price
207 SAR
Unit price
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Featuring inspired shades that are curated to stand out alone or seamlessly blend and layer...
19/99 Beauty
Miele
Perla
Cream Highlight Stic...
No reviews
Regular price
151 SAR
Sale price
151 SAR
Regular price
151 SAR
Unit price
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Made with ultra-fine pearl, this creamy highlighting stick creates a dewy, luminous finish that captures...
Skincare Routines
Insanely Good Skinca...
Regular price
424 SAR
Sale price
424 SAR
Regular price
469 SAR
Unit price
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No reviews
This Insanely Good Skincare Routine paves the path towards youthful, firm skin with four anti-aging...
Insanely Good Skinca...
Regular price
424 SAR
Sale price
424 SAR
Regular price
469 SAR
Unit price
/
No reviews
Tailored to oily skin, this 4-step Insanely Good Skincare Routine works hard to balance sebum...
Insanely Good Skinca...
Regular price
673 SAR
Sale price
673 SAR
Regular price
667 SAR
Unit price
/
No reviews
"With a holistic approach to treating acne, inflammation and hyperpigmentation, the Insanely Good Skincare Routine...
Insanely Good Skinca...
Regular price
550 SAR
Sale price
550 SAR
Regular price
544 SAR
Unit price
/
No reviews
This Insanely Good Skincare Routine nurtures dry, delicate skin back to its healthy radiance, hydration...

Welcome to the home of insanely good beauty.
Our products are hand-picked from around the world by beauty devotees who want to educate and empower you to shop based on your personal values, without compromising a thing.
As Seen On Socials
Health Nag
Bioactive Collagen G...
Regular price
330 SAR
Sale price
330 SAR
Regular price
330 SAR
Unit price
/
2 reviews
Health Nag's Bioactive Collagen Gel with natural elastin is a groundbreaking innovation that's taken the...
Cymbiotika
Liposomal Glutathion...
Regular price
455 SAR
Sale price
455 SAR
Regular price
455 SAR
Unit price
/
1 review
The master antioxidant. This supplement contains powerful antioxidant properties that combat premature aging and is...
Hair by Sam McKnight
Lazy Girl Biodegrada...
Regular price
71 SAR
Sale price
71 SAR
Regular price
71 SAR
Unit price
/
No reviews
Reminiscent of blotting papers, the Lazy Girl Biodegradable Hair Cleanse Cloths cleanse and revive roots,...
Hair by Sam McKnight
Cool Girl Texturisin...
Regular price
71 SAR
Sale price
71 SAR
Regular price
Unit price
/
No reviews
A barely-there dry mist, the Cool Girl Texturising Mist has effortless, voluminous styles down to...
Olaplex
Nº.3 Hair Perfector...
Regular price
168 SAR
Sale price
168 SAR
Regular price
168 SAR
Unit price
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No reviews
Promoting complete hair rejuvenation, the OLAPLEX Nº.3 Hair Perfector is a pre-wash treatment that drastically...
Sets and Collections
Gut Health Starter S...
Regular price
635 SAR
Sale price
635 SAR
Regular price
705 SAR
Unit price
/
No reviews
Packed with probiotics, enzymes and antioxidants, the Gut Health Starter Set improves digestion and metabolism...
Feminine Energy Set...
Regular price
1,041 SAR
Sale price
1,041 SAR
Regular price
1,157 SAR
Unit price
/
No reviews
Providing soothing care throughout the cycle, the Feminine Energy Set accompanies hygiene essentials with calming...
The Pink Spa Shower ...
Regular price
832 SAR
Sale price
832 SAR
Regular price
920 SAR
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/
No reviews
Bringing a rose tint to quiet evenings, The Pink Spa Shower Set comforts and softens...
Calm and Clear Routi...
Regular price
635 SAR
Sale price
635 SAR
Regular price
702 SAR
Unit price
/
No reviews
The Calm and Clear Routine clarifies and rebalances with an array of advanced skincare formulas...
Davines LOVE Curl Tr...
Regular price
308 SAR
Sale price
308 SAR
Regular price
341 SAR
Unit price
/
No reviews
The Davines LOVE Curl Trio makes curly haircare routines a breeze with its cleansing, conditioning...
Davines Nourishing T...
Regular price
308 SAR
Sale price
308 SAR
Regular price
341 SAR
Unit price
/
No reviews
Bringing dull hair back to life, the Davines Nourishing Trio gently purifies and deeply hydrates...
Davines OI Essential...
Regular price
435 SAR
Sale price
435 SAR
Regular price
482 SAR
Unit price
/
No reviews
Davines’ most-loved softening OI range, in a practical trio to maintain shiny, healthy and voluminous...
Oribe Gold Lust Repa...
Regular price
1,376 SAR
Sale price
1,376 SAR
Regular price
1,528 SAR
Unit price
/
No reviews
The 4-step Oribe Gold Lust Repair & Restore Set breathes new life into brittle, damaged...
Oribe Serene Scalp S...
Regular price
1,173 SAR
Sale price
1,173 SAR
Regular price
1,338 SAR
Unit price
/
No reviews
With a deep focus on calming, sensitive skin-friendly care, the 4-step Oribe Serene Scalp Solution...
Slip Silk Pink Colle...
Regular price
771 SAR
Sale price
771 SAR
Regular price
856 SAR
Unit price
/
No reviews
The perfect introduction to better beauty sleep, the Slip Silk Pink Collection cares for the...
Reviews

Instant Glow
"What pleasantly surprised in this product was that I could mix a tiny drop with my moisturizer and it add just the right amount of glow on my pale skin without it looking too much."
Ghada

Perfection
"I have never been a big dry shampoo lady, but this product is amazing and the best that I have used."
Brandie

Love It
"This oil is light, it doesn't clog my pores and It's perfect with just a few drops and pat on the face and neck! I use it to mix with my moisturizer."
N.J.
Featured
Holistic Silk
Anti-Ageing Silk Eye...
Regular price
352 SAR
Sale price
352 SAR
Regular price
352 SAR
Unit price
/
No reviews
Enjoy the most relaxing beauty sleep with the Holistic Silk Anti-Ageing Silk Eye Mask, which...
Indie Lee
Botanical Boosting O...
Regular price
276 SAR
Sale price
276 SAR
Regular price
276 SAR
Unit price
/
No reviews
Give your skin barrier a major boost with this nourishing oil blend, packed full of...
Verso Skincare
Daily Glow...
Regular price
250 SAR
Sale price
250 SAR
Regular price
250 SAR
Unit price
/
No reviews
This all-in-one restorative, vitamin-boosting cream is packed with antioxidants to improve and maintain the appearance...
Verso Skincare
Body Oil Cleanser wi...
Regular price
288 SAR
Sale price
288 SAR
Regular price
288 SAR
Unit price
/
No reviews
The Verso Body Oil Cleanser ensures balanced and hydrated skin, countering the potential drying effects...
CURRENT STATE
Peptide + Caffeine F...
Regular price
73 SAR
Sale price
73 SAR
Regular price
73 SAR
Unit price
/
1 review
You may not always get eight hours of sleep but you can count on this...
Ignae
Regenerating Body Oi...
Regular price
513 SAR
Sale price
513 SAR
Regular price
513 SAR
Unit price
/
1 review
Ignae's signature body oil is features a sumptuous blend of botanical oils and skincare actives that...
19/99 Beauty
Tea
Kave
Cream Contour Stick...
Regular price
151 SAR
Sale price
151 SAR
Regular price
151 SAR
Unit price
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2 reviews
An ultra creamy, blendable, and buildable contour stick designed for sculpting and defining your face....
Agent Nateur
Holi Sun Ivory
Holi Sun Almond
Holi Sun Honey
Holi Sun Espresso
Holi (sun) Dewy Tint...
Regular price
275 SAR
Sale price
275 SAR
Regular price
275 SAR
Unit price
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No reviews
Where daily protection and a perfecting, dewy tint meet. The holi (sun) skin drops shield...
Manasi 7
Botanical Face Oil A...
Regular price
514 SAR
Sale price
514 SAR
Regular price
514 SAR
Unit price
/
No reviews
Formulated with 24 certified organic, natural and wild-harvested oils and extracts, Botanical Face Oil Armonia...
SILKE London
Heatless Curler - Pi...
Regular price
236 SAR
Sale price
236 SAR
Regular price
236 SAR
Unit price
/
No reviews
A mindful styling tool, the Silke Heatless Curler achieves big, bouncy locks without damaging the...
Fragrance
Abel
White Vetiver Eau de...
Regular price
794 SAR
Sale price
794 SAR
Regular price
794 SAR
Unit price
/
No reviews
A cool fresh Haitian vetiver that opens with a creamy lime and mint bouquet and...
Abel
Golden Neroli Eau de...
Regular price
794 SAR
Sale price
794 SAR
Regular price
794 SAR
Unit price
/
No reviews
A luscious citrus floral that opens with a harmonious neroli and matcha tea accord, a...
Abel
Cyan Nori Eau de Par...
Regular price
794 SAR
Sale price
794 SAR
Regular price
794 SAR
Unit price
/
No reviews
Gold Winner of Clean + Conscious Awards for Natural PerfumeA fruity and juicy scent with...
Abel
Cobalt Amber Eau de ...
Regular price
794 SAR
Sale price
794 SAR
Regular price
794 SAR
Unit price
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No reviews
A sophisticated amber, where bright pink pepper and juniper berry give this classic scent a...
Abel
Green Cedar Eau de P...
Regular price
794 SAR
Sale price
794 SAR
Regular price
794 SAR
Unit price
/
No reviews
A unique combination of a twice-distilled Texas cedar and wild-harvested Atlas Mountain cedar combine for...