EARTH DAY

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NEW

Hair by Sam McKnight

Iconic haircare from the legendary stylist behind the runway’s most coveted looks.

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NEW AND EXCLUSIVE

PSA Skincare

Purposeful Skincare for All. Vibrant, feel-good products that deliver visible results.

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NEW AND EXCLUSIVE

ANCIENT+BRAVE

Ancient rituals, brave formulas. Targeted nutrition that promotes transformative results.

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New

Gem Oral Care

Redefining oral care with dentist-approved, ‘better-for-you’ formulas.

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NEW

Murad

Science-backed professional skin care for healthy, nourished skin

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New at Powder

Hair by Sam McKnight

Cool Girl Volume Kit...

235 SAR

235 SAR ~~235 SAR~~

The Cool Girl Volume Kit is a trio of the best-selling lifting shampoo, conditioner and...

Hair by Sam McKnight

Lazy Girl Biodegrada...

71 SAR

71 SAR ~~71 SAR~~

Reminiscent of blotting papers, the Lazy Girl Biodegradable Hair Cleanse Cloths cleanse and revive roots,...

Hair by Sam McKnight

Cool Curls Refresh &...

165 SAR

165 SAR ~~165 SAR~~

The Cool Curls Refresh & Revive Mist adds instant bounce and definition to the hair....

Hair by Sam McKnight

Light Cleanse Hair &...

94 SAR

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If all else feels stripping, let the Light Cleanse Shampoo save your scalp and strands...

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Hair by Sam McKnight

Deeper Love Intense ...

130 SAR

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The Deeper Love Intense Treatment Mask offers a 5-minute transformation for visibly stronger and lustrous...

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Gem Teeth Whitening Strips - 28 Satchets

Gem

Teeth Whitening Stri...

168 SAR

168 SAR ~~168 SAR~~

Whitening up to 7 shades in 14 days the Gem Whitening Strips are dissolvable, invisible...

PSA Skincare

THE MOST Hyaluronic ...

194 SAR

194 SAR ~~194 SAR~~

THE MOST Hydration Serum provides both instant and long-lasting moisture to heal and replenish dehydrated...

Patchology

All The Feels Sheet ...

101 SAR

101 SAR ~~101 SAR~~

The Patchology All The Feels is a 3-pack facial sheet mask kit with a sharp...

Gem Triple Whitening Toothpaste Pink Marshmallow

Gem

Triple Whitening Too...

56 SAR

56 SAR ~~56 SAR~~

Triple Whitening Toothpaste provides a thorough, brightening and refreshing clean for a whiter smile and...

PSA Skincare

HEROINE Mandelic & L...

162 SAR

162 SAR ~~162 SAR~~

Let the HEROINE Toner do all the heavy lifting with its exfoliating, brightening and clarifying...

Best Sellers

Wellness Hair Makeup

Health Nag

3 Day Detox Mixed Fl...

771 SAR

771 SAR ~~771 SAR~~

Health Nag's 3-Day Detox Kit is the top-selling detox worldwide. It's a scientifically supported liquid...

Shake Your Plants

Kombucha+ Pomegranat...

94 SAR

94 SAR ~~94 SAR~~

SYP (Shake Your Plants) turns the water you drink everyday into your natural superpowers, believing that...

This Works

Deep Sleep Pillow Sp...

213 SAR

213 SAR ~~213 SAR~~

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Get a great night's sleep with this best-selling deep sleep pillow spray, proven to help...

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Health Nag

Ceremonial Grade Mat...

223 SAR

223 SAR ~~223 SAR~~

This Ceremonial-Grade Matcha is known for its unparalleled purity and freshness. Packed with antioxidants, it...

Cymbiotika

Liposomal Glutathion...

455 SAR

455 SAR ~~455 SAR~~

The master antioxidant. This supplement contains powerful antioxidant properties that combat premature aging and is...

Tsuno

Regular Pads (Box of...

28 SAR

28 SAR ~~28 SAR~~

Super soft and breathable, Tsuno’s Regular Pads are designed for discreet daytime use. These winged,...

Humantra

Lychee Electrolyte D...

129 SAR

129 SAR ~~129 SAR~~

Humantra’s Lychee is a sugar-free, natural electrolyte and antioxidant drink that hydrates 4 times more...

Cymbiotika

Probiotic...

461 SAR

461 SAR ~~461 SAR~~

Support gut health.Crafted with natural ingredients, Cymbiotika’s Probiotic restores and maintains healthy gut function. This...

Health Nag

Bioactive Collagen G...

330 SAR

330 SAR ~~330 SAR~~

Health Nag's Bioactive Collagen Gel with natural elastin is a groundbreaking innovation that's taken the...

Cosmic Doctor

Coco Collagen...

257 SAR

257 SAR ~~257 SAR~~

Unlike traditional supplements, the Cosmic Doctor Coco Collagen reflects the body’s varied needs with a...

Davines

LOVE CURL Shampoo fo...

107 SAR

107 SAR ~~107 SAR~~

LOVE CURL Shampoo, part of Davines Essential Range, is a cleansing and hydrating shampoo suitable...

Slip

Flora Scrunchie Set...

230 SAR

230 SAR ~~230 SAR~~

Get creative with your hairstyles without damaging your strands. Traditional hair ties can tug on...

Living Proof

Full Dry Volume & Te...

185 SAR

185 SAR ~~185 SAR~~

This versatile spray turns up the volume and texture for that imperfectly perfect lived-in look...

Oribe

Serene Scalp Oil Con...

250 SAR

250 SAR ~~250 SAR~~

Helping the hair maintain its shine and volume in-between washes, the Serene Scalp Oil Control...

Davines

OI Anti-Frizz Oil...

200 SAR

200 SAR ~~200 SAR~~

OI Oil by Davines is part of an exclusive range dedicated to the magical properties...

Rahua

Hydration Hair Mask...

313 SAR

313 SAR ~~313 SAR~~

Labelled the ‘ultimate hydration hero’ by Rahua, the Hydration Hair Mask is best suited to...

Rahua

Scalp Exfoliating Sh...

254 SAR

254 SAR ~~254 SAR~~

Helping you wave goodbye to dandruff, the Rahua Scalp Exfoliating Shampoo gently purifies the scalp,...

K18 K18 Leave-in Molecular Repair Hair Mask

K18

K18 Leave-in Molecul...

305 SAR

305 SAR ~~305 SAR~~

From thermal styling to heat damage and bleaching actives, there are endless aggressors that can...

K18

K18 Peptide Prep™ De...

195 SAR

195 SAR ~~195 SAR~~

Purifying the hair and scalp to lend a clear canvas for conditioners and treatments, the...

The Nue Co.

SUPA_ THICK Thickeni...

235 SAR

235 SAR ~~235 SAR~~

For hair that’s thinning or regularly sheds, SUPA_THICK is here to the rescue. This topical...

Manasi 7

Custom Eye and Brow ...

280 SAR

280 SAR ~~280 SAR~~

The Custom Eye & Brow Quad is an organic pressed powder quad, offering long-lasting, buildable...

Manasi 7

Eye Glow Colour...

162 SAR

162 SAR ~~162 SAR~~

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A natural and certified organic cream eyeshadow that takes you effortlessly from subtle daylight to...

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Manasi 7

Precision Mascara Ob...

160 SAR

160 SAR ~~160 SAR~~

Enhancing lashes to perfection, the Precision Mascara has a rich black shade and emollient formula...

Manasi 7

Silk Finish Powder T...

207 SAR

207 SAR ~~207 SAR~~

Sheer with a semi-matte finish, the loose Silk Finish Powder feels like a softening, invisible...

RÓEN Beauty

Cheeky Blush...

157 SAR

157 SAR ~~157 SAR~~

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This lightweight buildable cream blush melts into the skin for a youthful, dewy wash of...

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Ere Perez

Coco Crayon...

148 SAR

148 SAR ~~148 SAR~~

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The butter-soft Coco Crayon is a plastic-free lipstick and blush alternative, coating the lips and...

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Ere Perez

Mango Lip Honey...

147 SAR

147 SAR ~~147 SAR~~

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A juicy lip treatment that’s just as nourishing as it is glossy. Ere Perez’s Mango...

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19/99 Beauty

Precision Colour Pen...

112 SAR

112 SAR ~~112 SAR~~

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Draw precise lines, blend, smoke, fill in, or buff out. These creamy multi-use pencils can...

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RÓEN Beauty

11 11 Eye Shadow Pal...

207 SAR

207 SAR ~~207 SAR~~

Featuring inspired shades that are curated to stand out alone or seamlessly blend and layer...

19/99 Beauty

Cream Highlight Stic...

151 SAR

151 SAR ~~151 SAR~~

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Made with ultra-fine pearl, this creamy highlighting stick creates a dewy, luminous finish that captures...

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Skincare Routines

SAVE 10%

Insanely Good Skinca...

424 SAR

424 SAR ~~469 SAR~~

This Insanely Good Skincare Routine paves the path towards youthful, firm skin with four anti-aging...

SAVE 10%

Insanely Good Skinca...

424 SAR

424 SAR ~~469 SAR~~

Tailored to oily skin, this 4-step Insanely Good Skincare Routine works hard to balance sebum...

SAVE 10%

Insanely Good Skinca...

673 SAR

673 SAR ~~667 SAR~~

"With a holistic approach to treating acne, inflammation and hyperpigmentation, the Insanely Good Skincare Routine...

SAVE 10%

Insanely Good Skinca...

550 SAR

550 SAR ~~544 SAR~~

This Insanely Good Skincare Routine nurtures dry, delicate skin back to its healthy radiance, hydration...

Welcome to the home of insanely good beauty.

Our products are hand-picked from around the world by beauty devotees who want to educate and empower you to shop based on your personal values, without compromising a thing.

LEARN MORE

As Seen On Socials

Health Nag

Bioactive Collagen G...

330 SAR

330 SAR ~~330 SAR~~

Health Nag's Bioactive Collagen Gel with natural elastin is a groundbreaking innovation that's taken the...

Cymbiotika

Liposomal Glutathion...

455 SAR

455 SAR ~~455 SAR~~

The master antioxidant. This supplement contains powerful antioxidant properties that combat premature aging and is...

Hair by Sam McKnight

Lazy Girl Biodegrada...

71 SAR

71 SAR ~~71 SAR~~

Reminiscent of blotting papers, the Lazy Girl Biodegradable Hair Cleanse Cloths cleanse and revive roots,...

Hair by Sam McKnight Cool Girl Texturising Mist 250 ml

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Hair by Sam McKnight

Cool Girl Texturisin...

71 SAR

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A barely-there dry mist, the Cool Girl Texturising Mist has effortless, voluminous styles down to...

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Olaplex

Nº.3 Hair Perfector...

168 SAR

168 SAR ~~168 SAR~~

Promoting complete hair rejuvenation, the OLAPLEX Nº.3 Hair Perfector is a pre-wash treatment that drastically...

Sets and Collections

SAVE 10%

Gut Health Starter S...

635 SAR

635 SAR ~~705 SAR~~

Packed with probiotics, enzymes and antioxidants, the Gut Health Starter Set improves digestion and metabolism...

Sets and Collections Feminine Energy Set

SAVE 10%

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Feminine Energy Set...

1,041 SAR

1,041 SAR ~~1,157 SAR~~

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Providing soothing care throughout the cycle, the Feminine Energy Set accompanies hygiene essentials with calming...

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SAVE 10%

The Pink Spa Shower ...

832 SAR

832 SAR ~~920 SAR~~

Bringing a rose tint to quiet evenings, The Pink Spa Shower Set comforts and softens...

SAVE 10%

Calm and Clear Routi...

635 SAR

635 SAR ~~702 SAR~~

The Calm and Clear Routine clarifies and rebalances with an array of advanced skincare formulas...

SAVE 10%

Davines LOVE Curl Tr...

308 SAR

308 SAR ~~341 SAR~~

The Davines LOVE Curl Trio makes curly haircare routines a breeze with its cleansing, conditioning...

SAVE 10%

Davines Nourishing T...

308 SAR

308 SAR ~~341 SAR~~

Bringing dull hair back to life, the Davines Nourishing Trio gently purifies and deeply hydrates...

SAVE 10%

Davines OI Essential...

435 SAR

435 SAR ~~482 SAR~~

Davines’ most-loved softening OI range, in a practical trio to maintain shiny, healthy and voluminous...

SAVE 10%

Oribe Gold Lust Repa...

1,376 SAR

1,376 SAR ~~1,528 SAR~~

The 4-step Oribe Gold Lust Repair & Restore Set breathes new life into brittle, damaged...

SAVE 10%

Oribe Serene Scalp S...

1,173 SAR

1,173 SAR ~~1,338 SAR~~

With a deep focus on calming, sensitive skin-friendly care, the 4-step Oribe Serene Scalp Solution...

SAVE 10%

Slip Silk Pink Colle...

771 SAR

771 SAR ~~856 SAR~~

The perfect introduction to better beauty sleep, the Slip Silk Pink Collection cares for the...

Reviews

Instant Glow

"What pleasantly surprised in this product was that I could mix a tiny drop with my moisturizer and it add just the right amount of glow on my pale skin without it looking too much."

Perfection

"I have never been a big dry shampoo lady, but this product is amazing and the best that I have used."

Spa Experience

“Showers feel like a spa experience with this luxuriously scented body wash. Highly recommend!“

100% Recommend It

"I don't usually use many makeup removal products because they usually eave my skin feeling dry. However after using this make up removal Jelly, I can 100% recommend it!"

Lovely Feel

"Having used this gorgeous Current State moisture cream for one week now, I can safely say that this product will become a staple in my skin care routine. My skin has felt soft and hydrated overnight."

Love It

"This oil is light, it doesn't clog my pores and It's perfect with just a few drops and pat on the face and neck! I use it to mix with my moisturizer."