Fewer steps, less waste, less time. The breakthrough haircare line of the California-based brand isn’t just efficient, it also shows an in-depth understanding of customers who seek simple, reliable, clean results. Centred around patented biotech formulas that get to the root of the problem, K18 majors in rebonding, conditioning and restoring the hair with peptide-powered renewal. Loved and trusted by professionals, the brand’s products are hailed as salon-grade treatments that bring damaged hair back to its healthiest state. Conscious of the industry’s environmental impact, K18’s formulas are vegan, cruelty-free and high-concentration to prevent overconsumption. Through a continuous collaboration with Plastic Bank’s ocean clean-up projects, the label is certified plastic neutral.